Problem To Solution Primer

Jun 2, 2022 | Research Report


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  • Innovation happens when someone identifies a problem and then finds a way to address it.
  • We become accustomed to the way that our world works, and we stop being conscious of the ways we adjust out actions to manage inefficiencies.
  • One way to identify problems is by careful observation of people’s interactions with products or services. Look for errors or moments of pause, which signal an opportunity for improvement.
  • People often jury-rig solutions because the right solution doesn’t exist.
  • Unexpected behavior can give you a clue about a need that hasn’t been addressed.
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