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Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. He is the founder and CEO of Cesari Direct, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services.
Specialties: Direct Response Television; Strategic planning, Video production, Cable and Broadcast Media Buying; all Online marketing services; Advanced Web and Data Analytics.
Produced television marketing campaigns for Sonicare toothbrush, George Foreman Grill, Oxiclean,Momentus golf, Juiceman, Rug Doctor, Hunter Fan, Clarisonic, Jack Canfield’s Dream Big, GoPro camera and Silkn Beauty products.
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